Events within the past few years have brought about many significant changes in the way companies do business and in how consumers prefer to purchase products and services. One of the major variables is the use of video for marketing and external communications. Likewise, brands have also realized how video is ideally suited for internal communications, especially when using video in hybrid work.
Many brands have become quite comfortable with transforming their in-office workforce into a partial or fully remote one. With more workers today preferring hybrid work, it only makes sense to use video for training and learning purposes with hybrid offices and remote workers. Both internal and external video communications are also vastly improved when managed through a enterprise grade video hosting and management platform designed to aid in both.
A Major Shift in Corporate Learning Strategy
Why use video in hybrid work? Because video-based learning has proven to be a highly effective tool for training employees and a cost-effective solution that benefits both the employees and the company.
In fact, many companies that now use video in hybrid work have also adopted additional tools to facilitate the process. Many brands have turned to a cloud-based, professional video hosting and management platform. Featuring secure, dedicated video portals, amazing analytics, and the ability to integrate with your LMS, we have the ideal tool for advancing your video training capabilities. If "why use video in hybrid work" is the question, Viostream is the answer. Try a free trial today.
Benefits of Using Video for Training a Remote Workforce
Today's workforce places more value on working from home part-time or full-time than on a salary and benefits package. The increased flexibility has provided many employees with what they have always sought — a strong balance between work and home. But a hybrid workforce also comes with certain challenges that need to be overcome if it's to be productive and successful.
Why use video in hybrid work? Because it helps companies and employees overcome those challenges, producing high-performing teams that maintain and remain a part of the company culture, even when separated amongst their own homes. Companies can use video in several ways to keep hybrid workers informed, connected, and continually learning, such as:
- Live-streaming important announcements
- Videoconferencing
- Webinars
- Onboarding videos
- Explainer videos
Using video in hybrid work can be the cohesive glue that binds a hybrid workforce together.
Another reason why brands use video in hybrid work is that it lets them analyze the effectiveness of their video content in real-time when used in conjunction with a business-oriented video hosting platform. With comprehensive reporting and analytics, you can measure, track, and report, you can see who's watching your videos, how engaged they might be, and even what devices they use to watch your videos. With a wealth of information about your video content, you can develop a powerful video library on a scalable platform and adapt to employee needs as necessary.
Best Ways to Use Video in Hybrid Work
Aside from the different types of videos you can use for corporate training and educational purposes, there are many ways you can further enhance your videos to increase engagement and capture employee attention.
Use Interactive Videos
When you give viewers the chance to interact with your videos in the same way they might interact with web content, you improve the chances of engagement and viewer retention. Make videos interactive using buttons, drag and drop options, the ability to rotate objects 360°, and more. The more interactive elements you can employ, the more fun your viewers have with the video, and the more engaged they'll be.
Short Update Videos
There’s no need to wait until you have an encyclopedia's worth of information and try to cram it all into one video. Instead, make short, easily digestible videos that can be viewed quickly without a major interruption of the day’s productivity. These videos are quick and easy to produce, because they don’t require a lot of planning or budget. It could simply be a short video to describe the features of a new product, or a video explaining a new company process.
Include Text in Videos
Text can sometimes be used to reinforce points made in the video, especially when lists and data are provided.
Use Screencasts
Maybe you're introducing a new software or a new process and your employees require training to use or apply it. Instead of just describing the software or delivering spoken instructions, use a screencast. This offers viewers much more visual detail.
Make Your Video Content Part of Your LMS
A great way to use videos in hybrid work is to make them a part of your LMS. With a full library of training videos at an employee’s disposal, they can easily find and view videos on a particular subject for review. Having this video library will benefit the company as a whole and improve your video-based learning efforts.
In Conclusion
So, why use video in hybrid work? Better learning, engagement, and retention. Whether you've been using videos in hybrid work and you have an extensive video library, or you don't have a single video produced yet, take your video content to the next level with a business-oriented video hosting and management platform like Viostream.
With Viostream, you have the ultimate tool to foster a culture of continual learning to develop high-performing teams. With the ability to enhance your LMS, control video access, provide video-based learning and training anywhere, and manage compliance, Viostream is simply the smarter way to manage video. Once you work with Viostream, you’ll quickly see why using videos for hybrid work is the smart choice. Start a free trial today.
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