The Rise of Vertical Video: Why It's Here to Stay

In recent years, vertical video has become more than just a trend; it's an unstoppable force reshaping how we consume content. From social media feeds dominated by Instagram Reels and TikTok to innovative corporate communications, vertical video has started to dominate the online video space. But why is this format rising in popularity, and how can your enterprise leverage its benefits effectively? Let's dive into why vertical video is here to stay.

1. Tailored for Mobile Viewing

Did you know that over 75% of consumer content is now viewed on mobile devices? This shift in viewing habits is heavily influencing how video content is produced. Unlike the traditional horizontal format, vertical video is naturally suited for mobile screens, providing an immersive and user-friendly experience. As your audience increasingly becomes mobile-first, adjusting your video strategy to include vertical formats is no longer optional—it's essential.

2. Capturing Audience Attention

Vertical videos are designed to fill the entire screen on a mobile device, making them more engaging by capturing viewers' attention by displaying the target content with a larger footprint without the hassle of a user physically rotating their device. In the fast-paced digital landscape, initial engagement is crucial. When content appears seamlessly within the user's mobile experience, it minimizes effort and maximizes retention, a significant consideration for marketers who need to convey messages quickly and effectively.

3. Driving Higher Engagement

Vertical video has revolutionized the way brands engage with audiences, proving to be a powerful tool for increasing user interaction. Studies have shown that vertical video holds users' attention far more effectively, with mobile-friendly designs that seamlessly fit into the natural viewing preferences of today's consumers. When Facebook A/B tested the impact of vertical video against horizontal video ads 70% of tests “drove an incremental increase in brand lift, including a three- to nine-point increase in ad recall”. This makes vertical video an essential asset for marketers aiming to capture and retain audience attention in an increasingly mobile-first world.

4. Future-Proofing Your Strategy

With over 7.21 billion smartphone users around the world (about 90% of the worlds population), early adopters of vertical video will find themselves ahead of the curve. Targeting mobile devices with your video content is imperative in 2025, as 65% of e-commerce traffic is driven specifically with mobile, emphasising the need for your marketing or communications team to target this specific form factor.

Get Started with Viostream Today

At Viostream, we combine 15+ years of experience, Australian-hosted data, and impeccable security to provide enterprise-grade video solutions tailored to your needs. Our local support and development teams ensure that your content is not just presented effectively but also securely managed. We are here to help you adapt to these emerging trends confidently and efficiently.

Integrate vertical video into your communication strategy with ease. Reach out to our local support teams for a free consultation to explore how our cutting-edge technology can reshape your video content strategy. Join the vertical revolution and start engaging better today. Share this blog with your network and keep the conversation about video innovation alive—Viostream is here to guide your journey into the future of video.