Videos are without a doubt the most engaging and appealing way to communicate with customers online. They provide an entertaining, attention-grabbing, and easily digestible way to connect with your audience. Cisco reported that by 2022 online videos will account for more than 82% of all consumer Internet traffic. That is a 15x growth rate from just 5 years ago.
With video consumption rising at such breakneck rates, you want to make sure that you keep up with the newest video trends so your business can continue to grow. This is especially true when it comes to social media, where the latest trends are here one day and literally gone the next. It can be challenging for brands to leverage online trends, but when it is done well, it’s one of the most powerful steps you can take.
If you’re a marketer or business owner interested in keeping up with video trends in the years to come, read on for some helpful tips.
The Importance of Video Trends
Video marketing is a dynamic sector that is critical to business success these days. 98% of marketers believe that video will play an important role in marketing over the coming years, and 86% of marketers say video has helped them increase traffic to their website.
With that said, however, video poses some real challenges to businesses. Companies want to create content that can be easily distributed and has a long lifespan, but it also needs to be relevant and timely. The best way to make sure you tick both of these boxes is by closely following video trends, choosing which ones your business should follow and identifying the ones that aren’t right for you. It’s also important to make sure that your creative team is choosing trends that strike the right visual note for your brand.
To ensure a high ROI and truly reap the benefits of video marketing, many brands have begun using advanced video marketing platforms like Viostream to create, manage, publish, and analyze their video assets more effectively than can be done on free platforms.
How to Keep Up With Video Trends
Video content and live streaming were already on the rise before Covid-19, but the worldwide lockdowns accelerated the growth of video even further. Keeping up with the latest video trends can feel overwhelming when the content and dynamics are constantly changing. Luckily, there are tons of great resources and people to follow online to stay looped in to the latest video trends to drive sales for your company.
Influencers, bloggers, podcasters, Tiktokers, and Youtubers put out some truly excellent information about the latest dos and don’ts of video marketing. Many of these authorities make it their full-time job to stay in the know about what’s going on with video and can help you stay in touch in almost real-time.
However, there are hundreds, if not thousands, of influencers and channels out there, and you need to pare down the amount of information so you don’t get overwhelmed. Some of the voices clearly have more value than others, so it's important to develop a curated list of publishers to follow whose values resonate with those of your company. Look for publishers whose aesthetics and attitudes appeal to you and make a point to check their posts, read their newsletters, watch their videos, etc. as a part of your regular weekly schedule.
Once you've located your video trends guru and have used their ideas to create your content, Viostream has all the tools you need to make sure that your videos get in front of the right people. Start your free trial today and see the difference a professional video hosting platform can make for your business.
Top Video Marketing Influencers
There are plenty of professional influencers who regularly share posts and updates on video trends in a variety of channels and formats. It can be downright dizzying to take in all the information out there. The best way to start is to seek out the video marketing influencers that match your values and aesthetics and listen to what they have to say about trends. We like to check out lists like this one that compile some of the top video marketing influencers out there. Here are a few of our favorites – follow their updates on Twitter to stay on top of the latest video trends.
- Joel Comm. Joel is a video trends expert who is mainly focused on the topic of cryptocurrency. This might not be everyone’s cup of tea, but he has extensive experience with social media video and live video marketing, and always shares interesting learnings.
- Phil Nottingham. Phil is a video strategist and seasoned marketing expert. He offers in-depth marketing analysis as well as great tips on coming up with your own video marketing strategies.
- Scott Stratten. Scott has had a strong foothold in the digital marketing world for some time. He is behind many of the most popular viral videos on the web, including videos for Walmart, Microsoft, and Pepsi. His insights are definitely worth following.
- Tim Washer. Tim is an expert in video marketing with a background in the Hollywood film world. His social media feeds feature excellent posts and articles with funny and smart advice on how to improve your video marketing.
- George B. Thomas. George is the head of Impulse Creative, and he offers nuggets of wisdom drawn from his experience in a variety of marketing fields. He is especially knowledgeable about video and shares excellent insights and video trends regularly.
How Viostream Can Help
Staying informed about the latest video trends is key to a successful video marketing strategy. The most important thing is to hone in on the trends that really align with your business and stick to them instead of trying to chase down every trend that happens. Pick the concepts and ideas that work for you and use them to deliver a message that stands out and appeals to your audience.
Hosting your videos on a platform like Viostream is the best way to reach a wide audience. You can leverage powerful video analytics to align your content to your audience’s interests and increase new inquiries.
Viostream offers a world-class video platform that offers the best solutions for a wide range of business needs. Our platform features secure video options and access controls that help ensure higher security and better features. We also offer branded galleries to make your channel more appealing to audiences. Sign up for our free trial to find out what sets Viostream apart from other video platforms.
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