In 2021, 86% of businesses used video as a marketing tool — up from 85% in 2020. But what about using video to sell content? As demand for video escalates, audiences are willing to pay good money for premium content. Just think of Netflix and YouTube Premium, two subscription-based platforms that generate millions of dollars. Then there are websites like Udemy and Skillshare, where viewers can access learning content for a one-time fee.
Companies can create live and on-demand content and upload it to a video selling platform, helping you generate additional revenue streams. Learn more about how to use a video selling platform below.
Give Your Audience a Reason to Purchase Videos
Audiences are willing to pay for high-quality premium content they can't find on free platforms like YouTube and Vimeo. However, this content should always justify the price tag. That means videos that provide ongoing value to the audience with high production values.
It might feel weird asking viewers to pay for content if you're used to creating free videos. But people will happily sign up for premium content on a video selling platform if they think it's unique, exclusive, or serves a particular purpose. The same principles apply to all online content, including news articles. Research shows that 53% of adults already pay for news websites, while 26% are at least "somewhat likely" to pay if asked.
You only have to look at something like Skillshare, with its successful subscription-based model, to realize the value of paid-for content. Here, viewers can access videos from content creators about topics like technology, business, and finance. Viewers might not be able to find this type of content elsewhere on the web, so they're willing to pay for it.
You need a reliable enterprise-level platform to host, share, and manage your paid-for video content. Viostream helps you do just that. This professional video hosting service offers video management features such as portals and branded video galleries, where viewers can access all your premium content in one place. With advanced security protocols, you can curate a series of training videos, for example, and only make them accessible to paying customers. Learn more about Viostream's video management features or start your free trial and test drive all of Viostream's features for yourself.
Related Reading: How to Transition to a New Video Content Management System
Which Videos Should You Monetize?
You'll want to charge viewers for your very best content on a video selling platform. That means videos that offer incredible value, such as those that target a particular niche. Premium explainer videos, how-to guides, and tutorials might prove successful with a paying audience, especially if this content includes exclusive insights from a guest speaker or authority figure.
It's always good to have a mix of content so you can attract both paying and non-paying viewers. So, determine which content qualifies as 'premium' and which videos should be freely available on a video selling platform. You can always advertise your premium content in your free videos. For example, promoting a 'masterclass' series at the end of free content can encourage more people to sign up for your premium service.
Viostream's video selling platform has several access control features so you can deliver the right content to the right viewers. Single Sign-On (SSO) and user registration let you control access to premium content so only paying viewers can see your premium videos. Learn more about Viostream's video security features.
Related Reading: How Do Private Video Hosting Platforms Work?
Monitor Your Premium Content
Over time, you'll learn which videos audiences are willing to pay for. Using video analytics tools in a video selling platform can help you measure the impact of free and paid-for content so you can generate greater revenues and optimize your content creation strategy.
With the latest analytics, you can discover insights such as video engagement and monitor your video selling strategies across multiple videos. That enables you to take action if premium content doesn't resonate with audiences.
Viostream's video analytics features let you monitor metrics such as view count and engagement on a simple dashboard-style interface. You can also integrate the video selling platform with third-party business intelligence (BI) tools for more in-depth insights about your video content. Discover Viostream's analytics features for free and premium content.
Related Reading:The Role of Video Analytics in Your Business Intelligence
A video selling platform lets you monetize your content, helping you become a more successful content creator. Selling your videos can be a lucrative way to generate additional revenue and establish your organization as an authority in your niche.
Viostream lets you host, share, and manage pre-recorded and live videos from one platform for training, sharing, and selling. To test drive the platform for 14 days, click here for a free trial.
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