There's no doubt that more people are spending time on the Internet than ever before. For that reason, harnessing the power of online marketing and promotion is key for businesses, especially those who want to maximize their reach. One important type of media that businesses should be focused on this year is video, since 66% of people report that video is the number one way they want to learn new information.
Organizations considering the use of video shouldn't only consider its marketing effectiveness, but also its power as an internal communications tool. Video is a potent way to communicate with employees and team members, and it can help organizations improve their employee training process and build a better culture within the workplace. Companies that used video as means of assembling remote team members during the COVID-19 pandemic reported that it was a powerful means of keeping up productivity and helping foster a feeling of connectedness despite geographical distance.
Want to harness the power of video for your organization this year? Check out our list of the most popular video trends for this year. Consider adding each of these video types to your library capture the attention of the public, better educate your employees, and position your company as a tech-forward, innovative organization.
TikTok Videos
TikTok is an incredibly popular social media app, with more than 2 billion downloads since its launch. Users can share short videos they create with followers, and videos can also be made discoverable via public search. TikTok allows you to edit videos and add music and text—all with the hopes of making videos more entertaining or eye-catching. TikTok videos (even those use for marketing purposes) are meant to be short and fun, rather than long and educational. However, TikTok can help companies get their brand noticed and help the public get a better sense of what a company does and who they are intending to reach.
Recruitment Videos
Many workforces took a hit during the pandemic. Companies were forced to downsize and many employees had to transition to working from home. Now that the world is opening back up, industries are looking to hire again. One of the ways they are doing that is via recruitment videos.
Rather than placing an ad or posting a job on job boards, recruitment videos shared on social media allow you to give potential hires a sense of your company culture, their potential teammates, and what an average day at work might look like. Recruitment videos don't only appeal to tech-forward potential hires; they also help you better hone in on the right candidates for jobs. Providing a crystal clear depiction of what your company does will be sure to draw in only those candidates who align themselves with your vision.
When you host your recruitment videos on Viostream, you can include CTAs that direct viewers directly to an application portal or more information on your website. Unlike commercial grade platforms that require large numbers of subscribers first, in-video CTAs are included with your Viostream account from Day One. Start your free trial and see what a difference custom CTAs can make.
Live Streaming
As the popularity of remote events continues to spread, companies should embrace the power of live streaming video. Livestreams allow you to hold remote events, which can attract wide audiences and help promote awareness of your brand.
Live video is also a good way to hold meetings and in-house events even when everyone is not in the workplace. The real-time connection can help foster cohesiveness and participation, even when from employees' own living rooms.
Some live streaming platforms make live video even more powerful by allowing comments, questions, and more, giving the live stream the feel of an interactive experience rather than just a broadcasted one.
Searchable Video
For a long time, written content was king when it came to search engines. Companies that harnessed the power of the blog or long-form article often came up on the first page of search results. However, thanks to their increased accessibility, videos are now performing well on search engines, and videos often come up first in search engine results.
Companies who use videos for promotion or marketing should be sure that their videos are search-optimized. To harness the power of searchable video, make sure you learn about SEO for video and implement the techniques when posting and sharing your content online. Some things you should do to make sure your published video gets discovered include: using keywords in video file names, titles and descriptions; tagging videos with any relevant keywords or categories on whatever video platform you use; and including subtitles and captions to incorporate more text.
How Viostream Can Help
Do you want to master the art of video in 2021 to help create a stronger internal culture within your organization and grow your brand to generate more business? Viostream can help. As a leading enterprise and government video platform, Viostream offers a variety of features that allow you to publish, store, and share videos easily.
Contact our customer support team to learn more about how Viostream's professional video hosting platform can help improve your business communications today. Or, if you're ready to try the Viostream platform for yourself, start your free trial today.
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