Recruitment is a constant battle for business leaders. As soon as one person departs, the whole process starts again, culminating in a new employee progressing through onboarding.
Based on a 2015 BambooHR survey of employees who had resigned within six months of starting a job, 23% noted that the guidelines for their new role weren't clear, while 21% indicated that training was not up to scratch. Things haven’t seemed to improve much over time either-- in a more recent survey, only 47% of respondents said their onboarding experience helped retain new hires, and 24% said they received no onboarding training at all.
Given the cost of recruitment, you need a smart onboarding process in place. This is where video can make a real impact. This article will take a look at some of the ways in which you can use video to strengthen your onboarding process.
Virtual Tours
In a small business, it might be easy for a new employee to be led around the organization, meeting various members of the team and getting a feel for the physical space. However, if the business is split over multiple sites or levels, this might be a time-consuming activity. Additionally, with a growing number of companies committing to a remote workforce in the long-term, there may be some jobs where there is nothing to tour. Even if that’s the case, you still need to create a sense of connection and community when your new employee logs in. Creating a brief welcome video that introduces staff members and delivers on the company vibe can go a long way toward achieving that.
For those who will be working in an office, not only does a virtual tour add an element of creativity to a normally boring process, employees are more likely to remember something they have watched, rather than read, which can be particularly vital in a workplace emergency. Based on a CareerBuilder survey, just 25% of employees know how to ensure their own safety in the event of an incident. Whether fire, flood or physical threat, employees should understand where safe places are located - something a virtual tour video can highlight.
Company Direction
For any business to succeed, everyone needs to be on the same page from day one. This said, for a new employee, understanding what this direction or ultimate goal is can be confusing to say the least. If workers don't know how their performance is helping the business improve overall, it can negatively impact their engagement and retention moving forward. This is why it can help to base introduction videos around business visions where senior management can discuss those key principles in more depth.
Host your videos in a branded gallery with Viostream and ensure you have your new hires' full attention. Start your trial and see how Viostream can assist your onboarding process free for 14 days.
Employee Testimonials
Employee testimonials are also a great way to introduce a new employee to their role.
Depending on the industry, it could also be helpful to provide them with a "day in the life" video to watch what their colleagues do. By selecting people who have a good work ethic, this can set the standard for the incoming employee.
It is important to note that these types of videos will need to be continually updated to reflect current work responsibilities.
How Viostream Helps The Onboarding Process
If your business is looking for a new edge to your onboarding, Viostream is ready and waiting to help:
- Branded video galleries connect employees to the company no matter where they are in the world
- Variable bit rate streaming provides the high-quality video possible for your employee’s internet speed with minimal buffer or lag
- Multiple levels of security protocols ensure your video content is viewed only by the people who should see it--and no one else.
For more information about Viostream can support corporate onboarding and training, contact our customer support team today--or start your free 14-day trial and try it for yourself.
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