Video is many things to many people. To consumers, it’s one of the most favorite types of online content. To marketers, it’s an essential component of any well-planned marketing strategy. But it can also be a word that sometimes triggers anxiety among IT managers and senior executives running large organizations. Everyone knows something about video’s ability to grease the wheels of communications within a company. But knowing where to start is a completely different story. Many corporate leaders often struggle with whether or not they should adopt a corporate video strategy. After all, can it really be as transformational as some companies claim? And is it worth the cost?
These are not easy questions to answer right away, but by realizing the benefits and following these simple steps, you should find yourself in a better position to determine if you should adopt a corporate video strategy and how to begin doing so.
The Benefits of Adopting a Corporate Video Strategy
Marketers already realize the great benefits video adds to a marketing campaign. Corporate leaders and department managers might not fully understand how those same benefits can be applied to internal communications. Consider the following, and you’ll soon realize why you should adopt a corporate video strategy.
Video Aids in Information Retention
Research shows that a scripted short video can be 80% more effective at communicating information than printed material. That’s because watching a video is more engaging, yet requires less commitment than reading a document.
Video Makes It Easier to Deliver Your Message
Visual aids, and video in particular, help you engage your audience by improving their sensory experience. With the addition of features such as closed captions, audio descriptions, and translations, you can also ensure your video is accessible to all. By using a professional video hosting and management platform, you can make your videos available to any employee, at any time, no matter their location.
That means hybrid and remote workers, as well as those working in the field, can access a video on any computer or mobile device where they have access to your library. One of the video management tools created just for this purpose is Viostream, an easy-to-use cloud-based app that features advanced security and amazing analytics.
Why should you adopt Viostream for your corporate video strategy? Start your free trial today to learn more.
Video Is Ideal for Onboarding New Employees
Another benefit and reason why you should adopt a corporate video strategy is that video is ideally suited for onboarding purposes. Instead of handing new employees a pile of training manuals, provide them with a series of short videos on various subjects. This can help them feel more comfortable and better embrace the company culture.
Provide Ongoing Training
Aside from onboarding, there is likely always some sort of training to impart to employees as well. Video can be used to quickly educate employees on a new app or software package, or on how to operate a new product.
Keep Employees Informed
Both in-office employees and remote workers need to stay informed of important company news and announcements. Video is a great way to communicate and also helps keep remote and hybrid workers in touch with the company culture. Video can also be used to help remote workers interact with in-office workers, especially through live-streaming presentations and events.
Why You Should Adopt a Corporate Video Strategy With Advanced Technology
Adopting a corporate video strategy also means finding a platform to host your videos on. Many corporations opt for free platforms, such as YouTube, but this isn’t really the best idea. For starters, it is difficult to ensure privacy and security on free platforms. Your internal communications are not meant to be seen by the public and so should not be hosted on a public platform.
Additionally, free platforms offer no opportunities for branding, and may often place ads before and during your videos. This can distract the viewer and even steer them away from what you're trying to communicate.
When you adopt a corporate video strategy, look to use a business-oriented, professional platform to host and manage your videos. These advanced, feature-rich platforms offer many additional benefits, including enhanced security, amazing analytics, and the ability to integrate with your LMS.
Create a Content Library
After you choose to adopt a corporate video strategy, the next step is to build a content management system or "library" where you can easily manage your assets as well as cater to the growing needs of content you develop in the future.
In the case of live streaming, the ability to have large numbers of people tune in to what is essentially a "broadcast" event is very powerful. But it’s just as important to provide the option for post-event viewing, in case someone was unable to attend or wants to review a piece of information. Having a centralized place of record where you can asset and distribute videos assets means your video content can be used and reused much more efficiently.
The Best Video Host for Your Corporate Video Strategy
Viostream is a leading provider of a practical yet powerful solution for enterprise communications. Our content library allows you to store your videos in one central repository, where you can organize and share them as needed. You can customize access to your content based on a number of security protocols, including user-level access, whitelisted IPs, and geographic location. Finally, our advanced analytics tools provide in-depth yet easy-to-understand information about how your videos are performing both among your staff and around the world.
To find out more about how Viostream’s professional video hosting platform is ideally suited for companies deciding whether they should adopt a corporate video strategy, download your free trial today.
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