Video is more than just pixels on a screen. It has the power to educate, entertain, inspire, and even influence your audience. Internal communications videos, in particular, are an effective way to convey information to employees if they are in the office or working remotely. You can use this communication method to record town hall meetings with C-suite executives or create explainer videos to improve learning and development.
Here are some reasons why internal communications videos work in the workplace.
Internal Communications Videos are More Effective
Research shows that a scripted 2-3 minute video can be 80% more effective and communicate as much information as printed material. Moreover, people prefer short videos that last a couple of minutes over articles that take 15-20 minutes to read. Perhaps it's because video content is far more accessible and dynamic than written text. Watching an internal communications video requires less commitment than reading a lengthy document, making it one of the most effective ways to get your message across.
It's also easier to engage your audience with internal communications videos. Adding features like clickable buttons or a call-to-action in your content can encourage viewers to learn more about the video topic.
Creating impactful videos is just the first part of a successful content management strategy. Viostream helps you increase the reach of your videos with features such as video portals and channel playlists, allowing you to organize group-specific content for different teams. You can also increase viewership of your internal communications videos with video embeds, branded video sharing, and social syndication. Learn more about Viostream's video sharing features or start your free trial and jump into the platform today.
Related Reading: How to Make Internal Communications More Effective
Video Can Evoke Emotions in Your Audience
Videos can provide viewers with a sensory experience. Adding strong visuals and narratives to your content can evoke emotions in your audience and help convey topics in a meaningful way. You can even add a soundtrack to your videos, which is particularly effective at evoking a emotional response from audiences. That can prove invaluable when highlighting a cause you support in your internal communications videos.
Viostream can also help you engage with your audience with features such as closed captions, audio descriptions, and translations. You can even increase the impact of internal communications videos by optimizing broadcast quality, making your content even more effective. Learn more about Viostream's wide range of video management tools.
Related Reading: Is It Time to Adopt an Internal Corporate Video Strategy?
It's Easier to Track Video Content
It's difficult to gauge whether employees receive value from an internal sales report or an email about your company culture. Video effectiveness, on the other hand, is easy to track, providing you with valuable insights into your internal communications strategies. With the latest analytics tools, you can discover how employees engage with your videos and use this information to improve future content.
Related Reading: 5 Examples of Engaging Internal Corporate Videos
Internal Communications Videos are Easy to Create
With the latest video management tools, creating high-quality internal videos has never been easier. You don't require studio equipment or Hollywood-style cameras to make videos for your employees. All you need is a camera, microphone, video editing software, and a place to host and share your content. You can even film videos on your smartphone, upload them to a video hosting platform and send them to colleagues.
Now compare the time it takes to create a video to other communication methods. Typing out a manual about health and safety in the workplace can be a long process, while creating a quick video about the same subject can take less than an hour. Keep this in mind when making your next internal communications videos.
Internal communications videos are more effective than other mediums, evoke emotions in your audience, are easier to track, and are simple to create. Video lets you communicate with teams, improve engagement, convey complicated topics, and build a better company culture.
Viostream makes it simple to organize, store, and share your internal videos with features such as video tagging, video libraries, and full account management. Control who sees your videos and when with user permissions and authorizations from Viostream's easy-to-use control panel. To see why Viostream is a top platform for internal communications videos, start your free trial now.
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