Enterprises require very specific video marketing strategies that differ from smaller businesses. An enterprise video strategy typically involves various managers and departments, and targets large audience groups that might be reluctant to embrace traditional video marketing. In this article, learn how to create an enterprise video strategy that engages viewers, improves authority, and provides a return on your investment.
Define the Purpose of Your Enterprise Video Strategy
Your enterprise video strategy depends entirely on the audiences you want to target. Perhaps you need to engage with customers and influence buying decisions. Maybe you need to reach decision-makers with high-quality video content. Whatever audience you want to reach, think about the end goals you want to achieve. If revenue growth is your objective, pre-recorded explainer videos and product demonstrations might encourage more sales. If you want to attract investment opportunities, however, live streams that feature projected sales growth might prove lucrative.
Choose the Right Video Platform
Free video hosting services like YouTube or Vimeo won't provide you with the advanced security, analytics, and media management features you require for your enterprise video strategy. Investing in a premium enterprise-level solution, however, can help you engage with audiences, secure sensitive business information, and track the success of your video content.
Viostream is a cloud-based, enterprise-level video streaming platform that provides an incredible range of features for businesses like yours. Features include branded video galleries, live video embeds, enhanced security, access controls, world-class video analytics, and integrations with BI tools. With Viostream, you can optimize your enterprise video strategy and make more videos more accessible to audiences worldwide. Start your free Viostream trial today to learn more.
Enterprise Video Strategy: Use Live Video
Live video is one of the most powerful ways to engage with audiences, with 53 percent of businesses streaming or broadcasting live content at least once a week. That's because live broadcasts create a sense of urgency that you don't get with pre-recorded videos. Audiences need to actively seek out these videos, therefore they are likely already invested in your video topic. Incorporating live streams into your enterprise video strategy can be an effective way to increase brand awareness, audience loyalty, and revenue.
Related Reading: Video Conferencing vs Live Streaming: What's the Difference and How to Choose
Use Video Analytics
Video analytics help you track the success of your video campaigns. The result? You can make even more engaging and interactive content in the future. Using the right metrics lets you learn how many people watch your videos, where your viewers originate from, and what video topics resonate the most with audiences. Many video platforms offer video analytics, but only a few, including Viostream, integrate with business intelligence (BI) tools so you can access powerful dashboards and data visualizations that provide deeper intelligence about your enterprise video strategy.
Related Reading: The Role of Video Analytics in Your Business Intelligence
Host Special Virtual Events
Like live streams, virtual events create an element of exclusivity and create buzz around your topic, product, or service. Adding a guest speaker to your event can attract even more interest from audiences, especially if you promote your broadcast on your website, blog, and social media channels. Another tip for optimizing your enterprise video strategy is to increase interactivity during your virtual event. You can do this by encouraging audiences to ask guest speakers questions or add comments via a live chat box during the stream.
Viostream helps you host live virtual events and improve interactivity with audiences. The platform syncs with services such as Pigeonhole Live and Slido Interaction, allowing audiences to take part in quizzes, surveys, polls, and Q&A sessions. For even more engagement, create custom event templates for your virtual event with Viostream. Start your free trial now.
Related Reading: How to Make Virtual Meetings More Interactive
You need an enterprise video strategy if you want to use video to engage audiences on a large scale. Live streams, virtual events, tracking your video content, and choosing the right video platform can help you get more value from your video investment and connect with viewers on a deeper level.
Viostream optimizes your enterprise video strategy with advanced security, video management, and analytics features you won't find on free platforms like YouTube or Vimeo Basic. Now you can engage audiences and generate a return from your video content. Start your free trial now.
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