Corporate video for internal communication lets you engage with employees and keep teams up to date with what's happening in your organization and industry. Your workforce will better understand its roles and responsibilities and develop new career goals that support company growth.
Learn about corporate video for internal communication, its benefits, and how an enterprise-level video hosting platform makes it easier to host, share, manage, and track these videos.
Corporate Video for Internal Communication, Explained
Corporate videos support internal communication workflows by conveying complex information visually. You can use these videos to promote training and development outcomes, explain internal policies and procedures, and provide employees with the information they need to be more successful in their jobs. You can post corporate video for internal communication on your intranet, embed content into emails, or use live URLs to direct viewers to password-protected videos.
Poor communication is responsible for 70% of corporate errors, according to research from Gartner. Videos can improve internal communication by engaging employees more than text documents, spreadsheets, or graphs. That's because there's an element of interactivity with video content that other communication methods can't achieve, especially if someone in a video is talking directly to team members.
Related Reading: Why Your Company Should Build an Internal Communications Video Strategy
Benefits of Internal Corporate Videos
Here are some of the benefits of corporate video for internal communication:
Audiences Prefer Visuals
More than 90% of people favor visual content over traditional communication methods. Perhaps that's because formats like video make it easier to condense information and present it in digestible chunks. For example, you can create a series of short explainer videos about health and safety in your organization, with each video focusing on a specific subject area.
Videos Improve Memory Recall
Refresher videos reiterating important topics employees have learned in the past can improve memory recall. Teams can revisit and relearn information over time by watching videos, helping you improve training and development outcomes in your organization.
Videos Improve Information Retention
Research shows that videos can positively influence learning outcomes, especially information retention. Audiences are more likely to retain critical concepts and fully comprehend complex information after watching videos. That might be because 90% of information transmitted to the brain is visual, and the brain processes visuals 60,000 times faster than regular text.
Videos Improve Engagement
It's hard to engage employees with text-based documents and PowerPoint presentations alone. Videos, however, improve engagement by allowing viewers to interact with content. Calls to action in videos, for example, enable employees to take action after learning a subject. Live streams, on the other hand, provide audiences with a chance to give their opinion about topics in real-time.
Related Reading: Why You Should Create Internal Communication Videos
Video Hosting Platforms for Internal Communications
Creating videos is just the first step toward good internal communication. A reputable video hosting platform provides a safe environment to upload and store videos before sharing content with employees via the internet, intranet, content management systems (CMSs), and learning management systems (LMSs).
The best video hosting platforms let you share, manage, and track pre-recorded videos and live streams. Choose a platform like Viostream that offers CTAs, video analytics, branded video galleries, high-performance video players, unlimited storage, world-class security, BI integrations, an easy-to-use interface, and other features. Start your free Viostream trial now.
Internal Communication Video Types
There are various types of corporate video for internal communication:
- Recruitment videos help HR teams attract talent to your organization. These videos showcase your company and explain why potential job candidates should work there.
- Onboarding videos explain internal policies, procedures, and protocols to new hires joining your organization. These videos outline your company culture, values, and mission statements and prepare recently hired employees for their jobs.
- Safety videos teach employees about health and safety issues relevant to your organization, helping you develop a more conscientious workforce and avoid mishaps in the workplace.
- Compliance videos teach employees about compliance legislation and frameworks in your industry or jurisdiction, helping you avoid financial penalties and lawsuits from the government and other regulatory bodies.
- Training videos allow employees to learn new hard and soft skills that develop their careers or improve productivity. Training video topics include leadership, mentorship, management, technical skills, and equity, diversity, and inclusion.
You can also use internal videos to make company announcements or communicate with remote and hybrid employees one-on-one.
Related Reading: What You Need To Host Internal Communication Training at Work
Corporate videos for internal communication let you exchange information with employees in an engaging, interactive, and informative way. These videos can improve memory retention and information recall, and most employees prefer this type of content to other communication formats. By using a trustworthy enterprise-level video hosting platform lets you upload, share, manage, and track your internal corporate videos, helping you improve communication across your organization.
Viostream is an enterprise-level hosting video platform that keeps internal corporate videos in a secure cloud-based environment. Features include CTAs, BI integrations, branded video galleries, advanced analytics, and superior security. Start your free trial now and make it easier to manage corporate video for internal communication.
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