Many brands focus much of their communication on external communications — marketing to their target audience. But corporate communication is just as (if not even more) important. Consider these corporate communication examples to see why internal communication strategies and efforts can significantly benefit a brand.
What Is Corporate Communication?
The purpose of internal communication is to provide executives, employees, stakeholders, and team leaders with important messages about the company. Put simply, corporate communication examples may include newsletters, videos, infographics, and distributed memos. The intended results of these corporate communication examples range from developing and maintaining strong company culture and bridging the gap between employees and management to improving brand awareness and keeping employees engaged and productive.
The messages, of course, can be much more varied and aren’t always intended for the entire company to receive. Who receives the message depends on the message itself, and how the message is given can play a significant role in how effectively it is received.
Today, our technology allows corporate communication to be delivered in various ways. One of the favored corporate communication examples is video since employees are more than 75% more likely to watch video content than read text communications. As a result, videos have become an essential part of many brands’ corporate learning programs and a primary method for corporate communications in general.
In fact, many companies that have embraced video also utilize a professional video hosting and management platform to more efficiently share their video content securely and easily. A private, cloud-based platform is preferable over free platforms like YouTube since free platforms often do not give the content creator full control over their media. Since corporate communications are not intended for a wide public audience, a business-oriented video hosting platform with unparalleled security and analytics features like Viostream is more ideally suited to internal communications efforts. Try a free trial today and see why properly hosted video is one of the more popular corporate communications examples.
Putting Together a Corporate Communications Strategy
Although video is one of the preferred examples of corporate communication, that doesn’t mean you should eliminate others from your overall strategy. A flexible strategy that leverages several channels ensures that important messages are received and fosters a stronger relationship between management, employees, and stakeholders.
Social media platforms such as Facebook, LinkedIn, and Twitter are examples of corporate communications that many companies utilize to share corporate messages with both employees and customers. Doing so allows for interaction with the brand, increasing engagement with the target audience and improving brand recognition as well.
Brochures and newsletters can be used to inform stakeholders about exciting events, new product releases, and other types of promotional information. And of course, the company intranet can be utilized to share a wealth of information regarding company policies and other important office information.
Overall, it doesn’t necessarily matter which corporate communication examples and channels you choose to get your message out — what matters more is that those who receive the message remain engaged. Employees who share a strong level of engagement with a company are 87% less likely to leave for another prospect. And that’s also another reason why video should be a central point of your corporate communications strategy.
The Value of Video as an Example of Corporate Communication
When information is presented in video format, it increases retention rates by 65%. That’s because video has been proven to not only be more engaging but also more suited to employees’ different learning styles. Videos also eliminate the need to repeatedly hire experts or guest lecturers and can be viewed anytime, on any device, eliminating the need for conference space. This is especially important in an age when so many employees work remotely or as part of a hybrid office.
Instead of attempting to schedule a meeting amongst remote and in-office workers, which also has the effect of interrupting productivity, employees can watch videos on their own time. They can also view the videos as often as they want to review information. This has the added benefit of further increasing retention, as opposed to presenting the information only once.
The Most Important Example of Corporate Communication Is In the Story
While many corporate communication examples consist of short messages, others will require more time. To ensure you capture the attention of your employees, you must focus on telling a story. Your message must have a purpose and resonate with your audience.
With a professional video hosting platform like Viostream, you can quickly and easily share sensitive information with a small group of stakeholders as well as publicize company news with the world. Featuring secure live streaming, amazing analytics, and outstanding video quality, Viostream makes it easier than ever to enact your communications strategy as well as monitor and improve engagement. Using video portals and playlists, you can communicate important messages to specific audiences and track how well your video communications strategy is working with Viostream Analytics. Try a free trial today and see how Viostream can be used to take your corporate communications strategy to the next level.
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