Bynder is a digital asset management (DAM) platform that lets you upload graphics, documents, media, and other assets to the cloud. It can help your marketing team use, store, and find digital content. While Bynder doesn't specifically focus on video management, you can upload video files to the platform and share this content with customers, clients, and co-workers in multiple ways. However, Bynder and video sharing isn't as easy as you think, and there are many limitations you need to know.
In this guide, learn about Bynder and video sharing. Then discover why investing in an alternative platform might better suit your video content management needs.
Embedding Videos is Complicated
One of the best ways to share videos is to embed your content into your website or social media pages. Tweets with embedded videos, for example, are six times more likely to be retweeted than tweets with photos, according to Twitter. Embedding videos into your web pages or social media posts can increase awareness about your products and services and move more prospects through your marketing pipelines.
But embedding videos after uploading them to Bynder is a complicated process. The first way to embed videos is to open a video asset from your account, confirm your content is 'embeddable,' and configure the output size of the embedded video player by filling out the height and width boxes. If you make changes to a video after embedding it, the embed code will change, meaning you'll need to go through this process again. This halts most users from continuing to consider Bynder and video sharing.
The second way to embed videos uploaded to Bynder is via HTML, but this process only works for WebM and MP4 files. That means you can't embed MOV or AVI files. You also can't embed video collections or channels; you need to embed each video asset separately. That makes Bynder and video sharing a complicated process.
An alternative software tool can make video embedding so much easier. Take Viostream, which focuses on video management rather than generic DAM. Embedding a video uploaded to the platform to your website, blog, email, or social media takes mere seconds via simple copy and paste, whether you're embedding it on your website, email, or social media. There are also options for iframe and API embeds, and you can embed an entire playlist or portal rather than a single video. Viostream—a trustworthy alternative to Bynder and video sharing—also offers multiple security options for sharing content over the internet.
Viostream is a video platform that makes it easier to share video content than ever before. You can access secure tools for sharing videos with private audiences or the entire world. Start your free trial now.
Related Reading: Citrix ShareFile and Video Sharing
You Can Share Video Files But Can't Stream Video
Bynder and video sharing can also cause problems if you want to share direct links to video content uploaded to the platform. There's no way to send a URL that links to a video stream to, say, a co-worker. You can send video files through the platform; however, your recipient has to download the link and watch the video content in a third-party software tool. One way to get around this problem is to share videos via embeds, as explained in the previous section. However, as your website and social media are likely accessible by the public, this method isn't great for sharing internal videos or content with sensitive information.
Bynder recommends you upload a video to its platform, and then upload it again to either Brightcove, Facebook, or YouTube. This method will let you share video streaming links with anyone with the associated URL. Like with video embeds, this Bynder and video sharing method is a convoluted process and makes it hard for you to manage your video content management strategies.
Related Reading: Dropbox and Video Sharing
Bynder and Video Sharing: No Live Streaming
Experts predict the live streaming industry will be worth $184.3 billion by 2027, according to Influencer Marketing Hub. Lifehack says this communication method is cost-effective, improves engagement, and reaches highly-targeted niches. However, Bynder doesn't offer any live streaming capabilities at all, making it a bad fit for organizations that want to share video content with audiences in real-time. There's no way to host live events or webinars that allow you to communicate synchronously.
Viostream provides an alternative to Bynder and video sharing with its range of live streaming features. You can engage with audiences by posting live URLs, allowing people to find your streams quickly. Then, after your live event, you can embed recorded video streams into your website, blog, or social channels. As mentioned before, Viostream takes security seriously, and you can easily manage live streams by preventing unauthorized viewers from watching your events. Finally, you can optimize usability with Viostream's HTML5 player, allowing viewers to watch streams from any device or browser without downloading additional software.
Limited Video Sharing Analytics
While Bynder offers video analytics, these analytics are pretty limited for video sharing. You can measure internal content usage, track the progress of uploaded assets, and identify valuable content. However, there's no way to gauge how well shared videos perform with audiences.
Viostream, on the other hand, provides advanced analytics such as reports and heat maps, enabling you to monitor shared videos across devices and platforms from a single dashboard. Viostream's graphic engagement meter, for example, lets you replace low-engagement content with high-engagement content. You can even export video data to third-party business intelligence (BI) tools and generate deeper insights into your video content strategies.
Bynder and Video Sharing: Final Word
Bynder can be an effective tool for digital asset management if you want to share large files over the Internet. However, there are better platforms for video sharing, especially because embedding videos is complicated, and there's no way to live stream or share streaming links. If you want more flexibility for sharing and analyzing videos, consider an alternative platform that focuses on video management rather than DAM.
Viostream lets you share videos with multiple audiences through portals, branded video galleries, embeds, live streaming, and more, providing an alternative to Bynder and video sharing. This trustworthy platform lets you share videos in various ways:
- Create branded video galleries and send direct links to these galleries.
- Set up video portals for different audience segments (customers, employees, investors, etc.) and share these videos via URLs.
- Decide whether to make your video content public or only accessible by select audiences with security features such as access controls and single sign-on (SSO).
Not only that, but with branded video galleries, live streaming, and customizable security options, Viostream is an all-in-one platform for all internal and external video communications throughout your organization. Start your Viostream free trial now to see how a professional video hosting platform can improve communication at your company.
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