When using videos for marketing purposes, there are a number of hosting platforms available to choose from. YouTube and similar video hosting platforms are a common choice simply because they are free. However, there are some important disadvantages to be aware of when using these platforms, especially when using videos for corporate communication purposes instead of marketing.
One of the biggest things to be concerned about with corporate video is security. Unlike marketing videos, corporate videos are not meant to be seen by a public audience. This video content is instead created for management teams, stakeholders, and employees and can contain important and sensitive information intended to remain within the company network. Therefore, public hosting platforms just won’t do, even with their basic privacy features. Instead, business-oriented, corporate video software that allows you to host and manage your own video content is the preferred choice by industry-leading companies today.
But there are many professional, enterprise-grade corporate video hosting platforms to choose from. How do you know which one is the best?
What is Corporate Video Software?
Think of corporate video software as something akin to having your own company website. Instead of uploading videos to a site like YouTube, you have complete control of the hosting and management of your video content, plus a lot more. The best corporate video hosting platforms also offer great security and analytical features, as well as reliable performance.
Some popular corporate video software packages available include:
- Viostream
- Brightcove
- Vimeo
- Adilo
- SproutVideo
Viostream is a simple but powerful tool that lets you manage and analyze your corporate video content securely and from a central locationYou can also start a free trial of Viostream today.
Why Choose Paid Corporate Video Software over Free Hosting?
Understandably, the idea of a free hosting platform is attractive. But it also comes with certain risks, especially where corporate video is concerned. As mentioned above, corporate videos typically contain proprietary information that isn’t meant for public consumption. Internal meetings, new product development information, employee onboarding, training courses, and stakeholder reports are definitely not meant for the public.
Free video hosting platforms do offer some privacy features, but these features just don’t offer the security your company really needs to ensure your videos are only viewed by the intended parties.
Another major concern is that when you post a video to a free site, you are actually giving the platform permission to use the video as they see fit, according to the Terms of Use for that particular platform. Your videos will lack branding, may be interrupted or preceded by advertisements, and might even be copied and shared by the platform.
And finally, you miss out on the great analytics offered by a professional corporate video software platform. Using analytics can provide you with great insight into the overall performance of your corporate videos. Knowing who is watching your videos, how long they watch, and other important KPIs will enable you to produce even more interesting and engaging video content in the future.
Choosing the Best Video Hosting Platform for Corporate Video
Now that you know why a paid, enterprise-grade platform is preferred over a free platform, the next step is to choose one for your own corporate video hosting and management needs.
Ideally, you want to invest in corporate video software that offers multiple levels of security and restriction options, is easy to use, provides unparalleled analytical tools, and integrates with a wide variety of business intelligence and marketing tools.
A robust, feature-rich platform will help you not just with corporate video but also with marketing and training, and learning. But for the purposes of corporate communications, the platform should offer the following so that you can truly modernize your video content and engage your audience.
- Secure live streaming
- The ability to control viewer access and video locations
- Detailed audit logs
- Superior video quality
- The ability to collect and manage viewer registrations
- Dedicated event portals
- Analytics that let you monitor video engagement and numerous KPIs
- BI integration
- The ability to generate viewer reports and event reports
Overall, the corporate video software platform you choose should make it easy to design and execute a video communications strategy and then track the effectiveness of your corporate video communications strategy.
In Conclusion
There are a lot of options when it comes to corporate video software, and choosing one can be a daunting task. It can take time and research and perhaps a few trials with different platforms before you find the one most suited for your corporate video needs. Knowing what to look for can be challenging as well since there are so many different options and features to think about.
Viostream is a business-oriented video hosting platform that offers you a smarter way to manage, host, and share your video content. Offering unparalleled security and advanced analytics features, this easy-to-use, cloud-based app has everything you’re looking for in a corporate video hosting platform and much more. It’s the ultimate tool to help you meet your corporate communications goals. Try a free trial today and take your corporate video to the next level.
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