Case Study
Scentre Group
The Challenge
Scentre Group wanted to improve employee engagement across Westfield and Scentre Group. Westfield shopping centres are widespread; it was challenging to align messaging to everyone. Scentre Group has thousands of staff across ANZ. The Sydney-based executive team needed to reach employees to update them on business initiatives, progress and to listen to questions.
The Solution
Scentre Group uses Viostream to conduct briefings from their Sydney head office. This is live-streamed to theatres, computers and mobile devices across all their sites.
Everyone in the audience or viewing online has an opportunity to ask questions through the Viostream event template. Moderated questions are passed through to presenters. This encourages active participation whether people are located at head office or in an operational facility.
Other examples that Scentre Group used are the opening of a new or redeveloped shopping centre. These were then streamed to all employees. These type of events allowed for a better sense of inclusion and gained great feedback. Scentre Group has worked with Viostream for over 5 years.