Magellan grew their video audience by 31% creating video content aligned to viewer interests
Challenges
- Magellan wanted to stand out in a noisy financial market
- Magellan wanted to increase the total engagement of their videos
- Magellan need to figure out how to produce & release the most relevant video for each audience
Solution
- Viostream’s engagement analytics allowed Magellan to quickly identify key elements in high performing videos
- Viostream’s viewer reports provided Magellan the insights to match key elements with viewer profiles, to track which viewer profiles were most interested in their products
- Viostream enabled Magellan to develop bespoke video with targeted messaging for each viewer group
Results
- These key insights allowed Magellan to create tailored content which increased their audience base by 31% within a 12 month period
- Sales performance increased by 28% as a result of the tailored video content
About Magellan
Magellan is an asset management fund that manages more than $50 billion in global equities. It specializes in risk adjusted returns & was founded in 2006 by Hamish Douglass and Chris Mackay. They currently service the Australia, New Zealand and the United States investment markets. Magellan is one of the top public companies in Australia.
