Personalized videos are an excellent way to create a unique, customized experience for customers. Instead of using ads with generic messages, personalized videos foster a human connection between the brand and consumer. In the current advertising climate, most face-to-face interactions with a brand have been completely replaced by video. This contributes to a huge change in human behavior and spending patterns, and companies need to adapt to these changes.
To stay competitive in our new world, organizations need to embellish their digital strategies with more personalization. Gartner predicts that organizations that excel in personalization will outsell companies that don’t by 20%. You can use personalized videos to increase email conversions, boost landing page sign-ups, increase event attendance, enhance customer satisfaction, and more.
Let’s take a closer look at what this kind of personalization entails and see some personalized video examples to show you how it’s done.
What is a Personalized Video?
Personalized video is video marketing that has been customized to each individual viewer. This is accomplished by inserting personal elements like a customer’s name, email, profile image, company name, etc. directly into the video.
Sounds like a lot of work, right? Don’t worry, you don’t have to create separate original videos for each customer. Personalized video leverages technology that lets you use the same video over and over again with customized information applied within it. Each video has designated fields where personalized elements can be inserted - and it’s all done automatically. If you don't have the resources to create such videos in-house, you can contract with a video production company that specializes in personalized video production.
Personalized videos can go out to thousands of customers, but each one feels like it was made for a particular person. They can also be applied to videos meant for a group, not just an individual. Many businesses purpose videos for an entire company or even an entire industry.
Well done personalized videos stay true to the brand while dazzling customers with a special message at the same time. Read on to see some fantastic examples of personalized videos that businesses used to create a special experience for their customers.
Examples of Successful Personalized Videos
Cadbury
Cadbury, the world-famous maker of chocolate sweets, has long been known for having a stellar marketing game. They make personalization one of the core strategies of their campaigns, creating things like personalized gift packs with customer names printed on them, personalized emails, and more. These types of marketing enhancements help create a sense of occasion and show customers that the brand really cares about making their special moments stand out.
Cadbury also has one of the best personalized video examples. The company set up a way for their Facebook fans to make personalized videos for their friends and family. Fans just have to enter their name and share a picture of their loved one and then they can send it to whomever they want to. The video fits into their brand positioning perfectly, as a company that cares and offers its customers something of value. They play on the emotional experience of giving a loved one a personalized gift.
Facebook is one of the biggest social media platforms on the web, and with good reason. They have an outstanding approach toward their user base that makes them feel special, included, and seen amongst the masses. They have made a practice of using personalized videos long before most companies even understood what they were.
You might have already seen one of Facebook’s personalized video examples. They include themes like a walk down memory lane, featuring some of your favorite memories from past years, or the "friendversary" videos, which feature a smattering of photos of you and a friend together to celebrate the day you became Facebook friends. Touching gestures like these help the company connect with customers and create warm and nostalgic feelings across their entire community.
Nike
Nike is one of the most impressive brands on record when it comes to advertisements. Whether it’s their inspiring Olympic videos or the ads they create for the Superbowl halftime, they never fail to meet their incredibly high marketing standards. Their personalized videos example takes things to another level because it encourages customers to compete against themselves! The video features not only the personalization of the customer’s name, but also other things like distance run, marathon stats, etc. to contribute to a unique experience for each customer. It shows their fans that the company isn’t there to just sell sporting attire and equipment, but that they actually care about seeing their customers continue to grow and excel.
Barclay’s
Barclay’s is a wealth management services firm based out of London. Their personalized video example shows how even an upper-crust financial services business can create a fun, on-brand video that delivers a superior customer experience. The video starts with the viewer’s name and the speaker actually uses their name several times in the initial address. Then it offers a glimpse into a world where each viewer gets to see her dream car and dream house, both engraved with her name. It’s a way of showing the customer how she can be living her dream, something that Barclay’s can help her accomplish with their money management services. It’s informative, and it shows how the customer can use Barclay’s services to live better quality lives.
Using personalized videos should be a key component of your digital marketing strategy this year. By providing customers with unique, customized messages and measuring the impact of your campaigns, you can make sure to get the most out of every dollar you are spending on digital marketing.
Why Choose Viostream
Need a platform to host your personalized videos? Viostream is a secure cloud-based video sourcing platform that simplifies the management and distribution of video content both on demand and via live streaming. Launch your own branded site and create a powerful and interactive video experience for your audience. Choose from one of our flexible, mobile optimized templates, apply your corporate branding, select your channels to include and be up and running in minutes.
Contact our customer support team or start your free trial to learn more about how Viostream's professional video hosting platform can help improve your business communications today.
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