Training & Learning
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Jun 7, 2022

Leadership 101: Why Do Executives Need Training Videos?

These days, leadership training is a critical aspect of business development. 83% of companies say developing leaders is crucial. But you might be asking yourself: why do executives need training videos? Training videos are becoming a critical source of information for senior executives. Senior management at any company needs training just as much as any other employee. These leaders are guiding a business toward growth and constant improvement, and a company’s success hinges on how well they are performing in various areas. Leadership development’s impact on companies is remarkable, posting a 25% increase in organizational outcomes in one study (Lacerenza et al., 2017).

As a leader, you have to take on the same challenges and hurdles as other employees in the company and also be an expert in people skills and management. That’s no small feat! And one of the reasons why executives do need training videos. You have to take a diverse group of employees with different capabilities, strengths, weaknesses, and learning styles, and build a cohesive team that is united around the same company goals. Managing a task like that is exactly why executives do need training videos.

The Challenge of Training Executives

With so many leadership conferences and seminars out there, it's natural to ask yourself why do executives need training videos? Well, there are a number of environmental and workplace impasses when it comes to training executives. For one, they always have a lot on their plate and spare time is at a premium. Running a business means juggling many different hats and, as a result, leadership training often gets pushed to the backburner. That's not the only issue that comes up when addressing the issue of why executives do need training videos. Another challenge is that many executives don’t understand the value of training for themselves. Whether the budget is tight or they feel the money is better spent training their employees, leaders can be reluctant to sign themselves up for costly training conferences. 

There are more personal reasons why members of the C-suite themselves question whether executives do need training videos at all. For instance, executives have usually undergone a fair amount of training throughout their careers and might feel that they wouldn’t benefit from further training. Or, sometimes the executives who would embrace further training think that they’ve already done all the training that is available or that executive training doesn’t exist. 

For these reasons and more, companies continue to respond with pushback to the question of why do executives need training videos? Even when compelling professional development conferences are an option, it can be hard to justify the time and money needed to attend. This is exactly why executives do need training videos. 

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Why Do Executives Need Training Videos?

Executive training videos are a quick and efficient way for business executives to develop the skills they need to be effective leaders. Here's why executives do need training videos:

Remote Viewing

Having a content library of staff training videos means you can continue your professional development anywhere, anytime. Many businesses today provide videos that can be watched at any time. Most executives have full daily schedules during business hours, so staff training videos are probably not a top priority. Having a content library means you can access these videos from anywhere, at your convenience. This can lead to less frustration, more satisfaction, and better performance across the board. 

Diverse Perspectives

Just like attending a conference, video training lets you harness the power of a professional network. With a video hosting platform like Viostream, you can easily set up a content channel for executives and populate it with training videos from a variety of sources. This gives leaders a chance to learn from a diverse group of experts and continue to strengthen their skill sets. Viewing training videos curated from a diverse array of providers is an excellent way to expose executives to new approaches and perspectives. To find out more, start your free trial with Viostream today.

Cost-Efficient 

Hosting executive training videos online is an incredibly cost-efficient way to approach executive training. You can make your own staff training videos if you have special topics that executives will benefit from learning about, but you can also curate content from leaders and executives from all over the world. This kind of training comes at a fraction of the cost of attending expensive training conferences all over the world. 

Time-Saving

Training videos are practical for executives because you can pack a lot of learning into a short time frame. Time is a valuable commodity, and short, informative training videos are perfect for busy executives. 

Customizable

Another great thing about training videos is that you can base the content in your library around specific training needs that you establish. Not all leaders need to develop the same skill sets, so you can choose or create videos that meet your needs. For instance, some executives might want to focus on public speaking skills while others will be interested in videos on change management or Diversity, Equity, and Inclusion practices. 

Shareable

Sharing videos within a leadership network increases knowledge retention. Chances are, you’ve had the experience of watching a video, hearing a speaker, or reading an article that you found inspiring or useful and that led to new ideas of your own. Having training videos in an online library means you can easily share the video and add your own thoughts. Adding commentary not only helps you retain the lessons you learned, but providing context will help others to better remember the material as well. It can also start up conversations between yourself and other executives about the material and encourage more idea generation and collaboration. 

How Viostream Can Help

Now that you understand more about why executives do need training videos, it's time to implement some changes in your organization.

Here at Viostream, we believe that staff and executive training videos are one of the best ways to help every company member thrive. Utilize our platform to manage your high-quality training content in convenient libraries and share it with your teams. Whether you’re reviewing new industry policies and procedures, enhancing your leadership style, or learning how to motivate and inspire new team members, Viostream can help make it easy to host, access, and share video content whenever you need it. 

Executive training videos can help you boost employee engagement, collaborate with team members, and drive business success. To find out more, contact our support team or start your free trial with Viostream today.

Stuart Auld
Stuart Auld (Head of Infrastructure) has broad-ranging experience delivering best practice across customer engagement, technology, and change management.
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