Over the course of the last decade, video has emerged as the primary marketing tool for businesses in nearly every industry. Today, it is a top priority for marketers, with nearly 90% stating that using videos as the main component of their marketing mix has resulted in a positive ROI.
From lead generation to increasing sales to improving brand recognition and more, the video marketing benefits are many and impactful. But why do videos offer so many more benefits than other forms of digital marketing, and how can you leverage videos for optimal benefit and growth? Consider the following ways in which video marketing can help a business achieve its goals and why it should always be an integral part of your marketing strategy.
Expand Your Marketing Reach
More consumers than ever are watching videos. As of the writing of this article, there are approximately 1.9 billion monthly users on YouTube. What this means is that the market for video content is growing exponentially, making video the ideal medium to expand your marketing reach. This also holds true for the B2B sector, where 75% of decision-makers and executives watch videos to help them come to a purchase decision.
As an extra marketing boost, viewers often share videos they find compelling with others via social media, enabling you to further grow your customer base at no additional cost to you.
Improve Brand Recognition and Online Visibility
Today’s market space is extremely competitive. With more consumers than ever using the internet to search for products and services or learn about local brands, it’s essential to maintain your edge over the competition. Using videos, both on your website and on other media channels, will help you drive traffic to your site, improve search engine rankings, increase brand awareness, and keep people on your site longer.
You may have already noticed that many organic searches on Google result in an assortment of relevant videos appearing at the top of the page. That’s because Google knows how important videos are to today’s consumers. As long as you optimize your videos for Google searches, you can get prime placement on the first page of results. Consumers are more likely to click on a video link first before a webpage in the search results.
To further promote your brand, consider using a branded video gallery for your video hosting. With a professional platform like Viostream, you can create a signature viewing experience that is unique to you. Start your free trial now and see for yourself.
Increase Searchability and Rank Higher in Search Results
Google also considers videos in its algorithm when determining page rank. When videos on your website keep visitors on your web page longer, Google considers your website to be more relevant in organic searches, subsequently improving your overall page rank. This only serves to ensure that potential customers and clients will find your website first — before they see a competitor.
Consumers Use Videos to Aid in Their Purchase Decisions
Because videos are better at showcasing a product or service and its features and benefits, consumers are more likely to make a purchase after viewing a video. Videos are also more engaging than static pictures or text, and consumers will retain the memory of what they have seen in a video far longer.
Videos Can Be Cost-Effective
Producing professional-quality videos doesn’t have to cost a fortune. With today’s ever-advancing technology, anyone can produce high-quality videos. Professional video marketing companies can also aid in this endeavor, saving the cost of purchasing equipment. Additionally, utilizing an enterprise-grade video management platform can help you organize, publish, and stream your videos without having to rely on third-party video hosting platforms that offer limited features and poor security.
Mobile Users Love Video
Over the last decade, mobile video views have increased by more than 200%. And with more and more consumers using their mobile devices to research brands and purchase goods and services, you’ll want to make sure you have videos ready and available for viewing by your target audience.
Meet Consumer Expectations
Good marketing is all about giving the consumers what they want and telling a story that resonates with your audience. Videos do both. Today’s consumers expect to see videos from the brands they want to do business with, as they are seeking engagement and information more so than good prices.Videos enable you to tell your brand story in ways that simply can’t be done as effectively in other forms of digital marketing. Videos are also better at providing viewers with the information they seek on how a product or service will benefit them and provide a solution for a pain point.
In Conclusion
There are even more video marketing benefits that haven’t been covered here, such as improving backlinks, increasing website traffic, and, of course, increasing sales. Whether you are using video marketing to drive more traffic to your website or simply to introduce a new product, it all serves to increase conversions in a much greater number than other forms of content marketing.
Viostream offers solutions for brand building, employee engagement, and growing your customer base. Plus, it's the premier video management platform that's capable of delivering solutions tailored to your organization. Featuring robust analytical tools, live streaming, dedicated video portals, and much more, Viostream can take your video marketing to the next level. Contact our support team or start your free trial and we'll help you find the right plan for your hosting needs.
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