The average business posts 18 videos a month. That's 216 videos a year, more than the number of episodes in a season of a network TV series. With so much content, organizations often struggle to manage their video collections. So they look for solutions that help them store, organize, and share this media.
'Video library' and 'video content management system' (or 'video CMS') are two terms often used interchangeably. While these technologies share similar characteristics, there are subtle differences you need to know. So what's the difference between a video library and a video CMS?
A Video CMS Offers More Scope Than a Video Library
The first difference between a video library and a video CMS is scope.
A video library is a centralized repository for all your video assets. In other words, it's a channel where you store and manage video content. Think of it as a channel for your business that lets you organize and present your media, making it easier for your audience to find videos.
A video CMS is a much larger system that lets you organize, secure, store, and distribute video content. It's a software application, not a channel, offering more features than a video library such as video hosting, video branding, integrations with third-party platforms, higher-quality video broadcasts, and advanced security controls. You also get deeper analytics than a regular video library and can enhance the user experience by making content available on any device anywhere in the world. Think of a video CMS as a massive media hub where you can control all the video content in your organization.
Related Reading: 7 Reasons to Incorporate Video Into Your Marketing Plan
Viostream offers both video library and video content management systems, providing you with the best of both worlds.
A Video CMS Contains a Video Library
Here's another difference between a video library and a video . You can use a video library as a standalone media resource or access it through a video CMS, where it's just one of many features.
While video libraries let you organize content and manage videos from one dashboard, investing in a video CMS typically provides even more benefits. You get all the advantages of a video library alongside additional security, video sharing, and media management features. For example, it's easier to enforce your brand style with a CMS because you can apply more customizations to your videos.
Viostream's video CMS comes with organizational video branding, campaign management, and integrations with business intelligence tools, learning management systems, customer relationship systems, and other applications. Start your free trial and test drive the platform for 14 days.
A Video CMS Provides Advanced Security Features
Another difference between a video library and a video CMS is security. A video library serves as a media management tool for organizing, presenting, and sharing content. While most libraries offer security features such as whitelists and geographic restrictions, a video CMS typically gives you more protection. For example, a library might only let you control access to videos with single sign-on (SSO) or pre-registered emails. A video CMS, however, provides advanced access controls, allowing you to define user roles such as admin, contributor, analyst, and publisher. You can also create user-generated pages where audiences can upload their own videos.
Viostream's video library and video CMS offer world-class security so you can protect sensitive data, control who accesses content, and safeguard your reputation.
Related Reading: 6 Benefits of Using Video on Your Website
A Video Library Is Easier to Manage than a Video CMS
The next difference between a video library and a video is usability. Because it has more features, a video CMS might seem overwhelming for some organizations, especially those new to video management.
A video library makes it pretty easy to control viewing restrictions or embed videos into websites. A video CMS, however, centralizes all of your video management responsibilities into a single hub. HubSpot calls this type of platform an "intricate, scalable video ecosystem."
Viostream's CMS simplifies media management by managing your bandwidth requirements, automatically converting videos into the correct file formats, ensuring your content is mobile-friendly, and that sensitive content is secure.
Related Reading: The Role of Video Analytics in Your Business Intelligence
Difference Between a Video Library and a Video CMS: How Viostream Can Help
Now you know the difference between a video library and a video CMS. But why pick one or the other when you can have both? Viostream offers not one but five different video management features that will revolutionize marketing, corporate communications, and learning and development in your enterprise:
- Video library.
- Video CMS.
- Video tagging for grouping similar videos together so viewers can find them.
- Channel management for creating different channels within a portal for specific audiences.
- Content governance for logging every activity associated with your videos.
Other platforms typically offer a video library or video CMS. Viostream gives you both, as well as three other video management features. This all-in-one platform centralizes all your video assets. Now you can improve engagement, corporate communications, marketing, and learning outcomes from one single location. Start your free trial and learn more about what Viostream has to offer now.
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