How To Create Marketing Videos for Business That Appeal to Customers

Have you watched other brands’ marketing videos and wondered how they came up with such successful media? Do you want to know how to create marketing videos for your own business? Well, making the videos is the easy part. The hard part is creating marketing videos that resonate with your audience. Ideally, your marketing videos will be memorable enough that your target market will think more about your brand--and not a competitor.

So, the real question is not how to create marketing videos for business but how to create marketing videos that get results. The process involves first knowing your audience — their wants and needs, expectations and pain points, and what platforms and channels they use to consume video content.

And, have no doubt, they are indeed watching video content. In fact, video consumption now accounts for more than 80% of all Internet traffic. That’s why videos need to be an integral part of any marketing strategy, and knowing how to create marketing videos for business should be the top priority for any marketer.

Take the Next Step

Download our Ultimate Video Platform Buying Guide for step-by-step instructions on selecting the right platform for you.

Get our E-Book

A Step-By-By Step Guide to Create Marketing Videos for Business

Creating marketing videos for business isn't necessarily an overly complicated process. However, it does take some planning if you want to ensure your video content performs to maximum potential.

Step 1: Know Your Audience

The first step in knowing how to create marketing videos is to know your audience. Hopefully, you’ve already got a lot of data about your target market. You should have an excellent understanding of their wants and needs, as this will help you create the message that will be contained in your videos and delivered to your audience.

You can also continue to gain a wealth of information about your audience when you employ analytics. And while you can certainly use free analytics tools such as Google Analytics, you can measure a multitude of KPIs with a business-oriented video hosting and management platform like Viostream. Featuring comprehensive reporting on who is watching your videos, you can leverage Viostream’s powerful video analytics to align your content with your audiences’ interests. Try a free trial today.

Step 2: Plan Your Content

Based on what you learn about your audience, you should now know how to create marketing videos that contain content and messaging that will resonate with your audience. At this point, you can begin to outline your video content. Will you be making a singular explainer video or multiple videos as part of a larger video campaign?

When you want to create marketing videos for business, think about what videos you will produce, when you will publish them, and on what channels. You can create several types of marketing videos, including how-to videos, testimonials, product explainer videos, webinars, and more. Each video will have a specific purpose, but ultimately the messaging and branding must be consistent throughout all the videos.

Step 3: Produce Your Content

Next, it’s time to actually make your videos. You can do this with an in-house team or hire a video production company. Keep in mind that not every video needs to be a major expenditure from your marketing budget. However, you do need to maintain a level of professionalism in terms of quality and production. Anyone can produce amateurish videos in a matter of minutes, but consumers are more likely to gravitate toward well-produced videos.

Step 4: Publish Your Videos

Now, the fun part of creating marketing videos for business — publishing your videos! Many organizations choose to do so on a free video hosting platform like YouTube. However, YouTube and other free platforms have numerous disadvantages, such as a lack of privacy and security measures. Additionally, you really have no control over your content when you surrender it to a free platform, as your own video can be interrupted or preceded by advertisements for other companies--including your competitors.

Instead, choose a professional video hosting and management platform. This is an essential part of knowing how to create marketing videos for business because you’ll have complete control over who, how, and when viewers see your videos.

How To Create Marketing Videos for Business: Best Practices

In addition to the steps outlined above to create marketing videos for business, there are some tips, guidelines, and best practices that will improve the chances of video marketing success.

• Use a title that grabs attention: A captivating title containing SEO keywords helps your video get noticed by your target audience and search engines.
• Tell a story: A message-based narrative increases consumer engagement if the story appeals to their needs or describes how to solve a pain point.
• Avoid too much salesmanship: It’s okay to showcase a product's features and benefits, but the video shouldn’t focus too much on selling the product. Instead, the story should be the primary focus of the video.
• Remember to be mobile-friendly: Place a strong focus on making sure your videos are mobile-friendly. Depending on the source, more than 75% of video consumption is done on a mobile device.
• Include a CTA: One clear call-to-action per video, such as a clickable link, is ideal.
• Pump up the SEO: Aside from the video title, you can also make your video search-engine-friendly by transcribing the video so that search engines have more content to detect relevance from.
• Get to the point: Viewers don’t necessarily tend to watch long videos. Get to the point quickly and keep your messaging concise.

Leveraging the Power of Video With a Professional Platform

Now that you have a better idea of the strategies and steps for how to create marketing videos for business, you should be able to significantly improve the ROI of your video marketing campaign. Even so, don’t be discouraged if you don’t achieve optimal results right away. Getting video marketing right can be challenging, but you can quickly learn and better your strategy using analytics.

As mentioned above, an essential part of knowing how to create marketing videos for business is using a professional platform to host your videos. And with a feature-rich platform such as Viostream, you’ll also benefit from fantastic analytics, outstanding security, and best-in-class tools to help you generate more leads, build brand awareness, and connect with your audience. Try a free trial today.