With attention spans dwindling, video content needs to shorten to improve communication. Social media has pushed sub 15-second video clips into mainstream acceptance. Corporate video will be too long for a 15 second video, so what is the perfect length?
You will need enough time to grab the viewer’s attention and then dive into the meat of your message. If the viewer sees that a video will take too much time to watch, it’s likely they will ignore it.
A 2-minute video is the perfect length to clearly deliver your message while retaining viewer engagement. Here are some best practices for delivering your corporate message effectively in under 2 minutes.
1. Define Clear Objectives: Before diving into production, outline the key points you want to convey and the overarching message you aim to communicate. Script the video to these points and keep it concise to ensure clarity and avoid overwhelming viewers with excessive information.
2. Start with a Strong Hook: The first few seconds are crucial in grabbing the audience's attention. Begin with a compelling statement, question, or visually striking imagery that immediately piques interest and sets the tone for the rest of the video.
3. Craft a Compelling Narrative: Structure your video like a story, with a beginning, middle, and end. Introduce the problem or challenge your message addresses, present your solution or proposition, and conclude with a call-to-action or key takeaway.
4. Visualize Your Message: Utilize graphics, animations, or relevant b-roll, to enhance understanding by combining audio and visual elements. Visual aids not only make your content more engaging but also help simplify complex concepts and reinforce your message effectively.
5. Maintain a Brisk Pace: With only two minutes at your disposal, every second counts. Ensure that your video moves at a brisk pace, keeping viewers engaged without feeling rushed. Cut out “Ums” and “Ahhs” and trim unnecessary content to maintain a tight focus on the most crucial information.
6. Inject Personality and Authenticity: Corporate messages that are thrown together without care can often come across as sterile or impersonal. Infuse your video with authenticity and personality by featuring people who are comfortable on camera and who can keep the energy up. If your video is for internal communication, such as a company update, then you would definitely want your leadership to take part in the video. A good leader putting themselves forward can be strongly compelling.
7. End with a Strong Call to Action: Conclude your video with a clear and compelling call-to-action, prompting viewers to take the next step. Whether it's visiting your website, signing up for a newsletter, or engaging with your brand on social media. Make it easy for them to act on the information they've just received. Viostream’s Overlay tool can allow your audience to interact directly with your video and funnel them into taking action.
8. Test and Iterate: Once your video is complete, gather feedback from data and analytics to identify areas of engagement for further improvement. Test different versions and iterate based on the report to refine your message further.
By following these best practices, you can effectively deliver your corporate message in a concise and impactful two-minute video, maximizing audience engagement and driving desired outcomes. With careful planning, compelling storytelling, and a focus on clarity and authenticity, videos can become your greatest tool in reaching your audience
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