Training & Learning
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Jun 21, 2022

Corporate Training Video Examples That Every Brand Can Learn From

Time and time again, research has shown that videos are perhaps the most powerful and effective way to teach people. This is especially true when seeking to train both new hires and existing teams at work. Using videos to train your employees helps boost retention, which is a common problem many managers and team leaders face in corporate settings.

Corporate training videos are a great choice and preferred over lecturers or written documents because they not only help introduce company culture and personality to your trainees right away, but they also help you cut down significantly on training costs. Instead of using a large portion of your training budget on hiring speakers and possibly paying for travel expenses, as well as attempting to schedule a number of people to attend a training session at the same time, you only have to spend time and money creating the training video once. This video can then be used over and over at no extra expense and is more engaging than written documents, emails, or even hired trainers. Additionally, employees can watch the video on their own time and as often as they need to. This eliminates an interruption to productivity and ensures better retention of the information presented in the video.

Some corporate training video examples include using videos to onboard new employees. You can also use them to teach new skills, educate about a company's culture and mission, and so much more. The best corporate training video examples do all of the above — and they are engaging, informative, and enjoyable to watch as well.

If you are considering corporate training videos for your team, check out the list of corporate training video examples below. These videos get the job done and could serve as models for any training video you'd want to make.

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EY's Rules and Regulations Training Video

The first of our list of corporate training video examples is EY's Metro Email program. This video helped train EY's staff about the importance of complying with all safety rules and regulations by utilizing the power of storytelling. They accomplished this by personifying security issues in the videos. For example, the cyber threats were annoying delivery people who kept sneezing (aka delivering "viruses").

It was the engaging and familiar format that hooked the audience, demanded their attention, and delivered a powerful lesson that could have otherwise been complicated or too technical.

Burger King's Snoop Dogg Training Video

Another excellent inclusion on our list of corporate training video examples is the training video Burger King created. This video worked because it was fun and engaging, radiated with personality, and featured hip-hop artist Snoop Dogg. BK produced the video when they introduced a hot dog to their menu and used it to teach employees about what the hot dog was, what ingredients it had, and how to assemble it.

This corporate training video example works because it uses star power. Team members wanted to watch it simply because it had Snoop Dogg. It was also genuinely entertaining, featuring Snoop Dogg's legendary wordplay and rhymes. Making the video entertaining was a smart way to ensure employees watched the whole thing.

Many brands choose to utilize a business-oriented video hosting and management platform to share their video content with employees. A robust, feature-rich platform like Viostream enables you to not only securely share videos with your employees on a hosted network but also take advantage of advanced analytics to gauge employee engagement and other important aspects. Start a free trial today.

Ikea's 360 Degree Training Video

A corporate training video example that took video training one step further is this 360-degree corporate training video video by IKEA. To make the video, the company hired a virtual reality (VR) video production company to film 360-degree video in a real-life Ikea in Taastrup, Denmark. Videos were captured from the perspective of managers in sales and in logistics, then edited together and implemented into a training program using VR goggles. Trainees were able to fully immerse themselves in the experience, learning what it feels like to spend a day in their future employment position.

The VR aspect of this corporate training video example made training scenarios incredibly lifelike, and in turn, the training was incredibly effective. Once training was completed, employees already knew what it would feel and look like to spend a day in their position.

How Viostream Can Help With Your Corporate Training Videos

After seeing the above corporate training video examples, you've probably got some new ideas of your own. If you want to use corporate training videos to onboard or train your team, Viostream can help. We are one of the world's leading video platforms for businesses. With Viostream, you can publish and store all your video content in one place in the cloud so your team can access and watch it wherever and whenever they need to, as long as they are connected to the Internet.

With Viostream, you can rely on a branded company training library or video LMS that helps create a team of knowledgeable, committed, and dependable employees. By using a corporate training video library like Viostream, you can cut down on the resources required for training and make sure every new hire goes through the same training process. Everyone will be on the same page and able to work cohesively as a group.

If you want to see how Viostream can help improve your videos to be as successful and effective as the corporate training video examples above, Start a free trial today, and you will quickly gain a sense of all of Viostream's standout features and the different ways you can harness the power of video to grow your business.

Brendan Sas
Brendan Sas is a digital designer and creator based in Sydney, Australia.
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