Demand for video content has never been greater. Research suggests 78% of people watch online videos every week, while 55% watch this type of content every single day. And yet the demand for this content hasn't peaked. One study reveals that 54% of consumers want to see more videos from businesses they support. That's a lot of videos!
To cope with the ever-growing need for video, content creators should consider a cloud video platform that lets them store, host, and share their vast video libraries virtually. Physical hard drives just can't cope with many businesses' video storage requirements. The cloud offers a safe environment for video storage, hosting, and media management, allowing viewers to access video libraries wherever they are in the world.
With so many platforms out there, it can be difficult to know where to start, especially if you've never used the cloud for video before. Read on for guidance on choosing the cloud video platform for your specific needs.
What is a Cloud Video Platform?
A cloud video platform is a tool that lets businesses like yours store unlimited data in the cloud, providing a cost-effective alternative to physical storage infrastructure like hard drives. You can upload your vast collection of videos to one of these platforms so viewers can stream them remotely. Many cloud video platforms come with media management features such as transcoding and video processing, making it easier to upload and share videos with audiences.
How to Choose a Cloud Video Platform: Security
Security should be at the top of your list when comparing cloud video platforms. Video data on physical hardware is at risk if that hardware malfunctions or goes missing. The cloud, however, stores this data virtually, offering greater security than local storage on physical drives.
You need a platform that lets you control who accesses your videos — specific customers, clients, employees, etc. — so you can protect your company's confidential information. Other security features to look out for include Single Sign-On (SSO), which grants video access to viewers across multiple devices.
Viostream comes with an abundance of security features that provide you with peace of mind. You can control who watches your videos with its Viewer Access Control feature. It limits video access by registration, active directory, or geographic restrictions.
Other security features include SSO, data sovereignty, and user management. You can even track user actions and change histories with audit logs, providing you with greater flexibility over cloud video security. Check out Viostream's security features here or start your free trial to see them for yourself.
Related Reading: Best Secure Video Host for Your Company
Accessibility
Accessibility is critical if you want to engage with audiences that have hearing or vision-related disabilities. Ideally, you should choose a platform that complies with Web Content Accessibility Guidelines (WCAG), the international standard for accessibility on the Internet.
Viostream offers multiple accessibility features such as transcriptions and an accessible media player. The platform also generates closed captions automatically for videos you upload, while human transcribers can provide premium captions with 99% accuracy. Discover Viostream's full list accessibility features here.
Integrations
You'll want a video platform that integrates with third-party services so you can get more value from your videos. These services might include business intelligence (BI) tools that let you monitor video analytics so you can learn who watches your content, for how long, and from where.
Viostream's BI integrations assist you in generating unparalleled intelligence about viewers so you can create even better content in the future. Viostream has integrations for more than 20 BI platforms, including Quicksight, ChartIO, Looker, Metabase, and Salesforce Einstein Analytics. Check out a full list here.
Related Reading: The Role of Video Analytics in Your Business Intelligence
Free Trial Access
You can't experience the benefits of a cloud video platform unless you try it out. Choose a platform that offers a free trial so you can sample cloud features for a limited time and see if you like a particular product.
Viostream offers a free trial so users can learn what makes it different from other cloud video platforms. Discover how you can improve security, video management, and engagement with Viostream's easy-to-use interface and wealth of features.
Choosing a cloud video platform doesn't have to be a challenge. Consider security, integrations, accessibility, and whether the platform offers a free trial.
If you're looking for a top cloud video platform for business, try Viostream today. Click here to start your trial.
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