Deeper analytics to better understand the success of your video content
New media play metrics
We have increased the number of metrics available in Viostream to report on the overall success of your video content. It is now possible to get a much deeper understanding of video performance, over and above how many times your video content was played.
New metrics include:
Media Loads – how many times a video loads on a web page.
Plays – How many times someone has pressed play and watched your video content.
Play Rate – Play rate is the ratio of times the video is played versus how many times it loads. This percentage helps you to gain insight into the effectiveness of your video content. For example a low play rate tells you your video is appearing regularly on your website, but not attracting people to actually press play.
Average watch time – The average duration a viewer watches your video for.
New media engagement chart
You can now get a more holistic picture of audience engagement with Viostream’s new media engagement chart. You can see more than just ‘drop off points’, you can map engagement over the whole duration of your video. For example, you can see at what point viewers skip forward in your video (scrub), or any points they rewind and watch again. If you use our new chaptering or interactive transcript features you can map the popularity of content to understand what words or sections in your video is really engaging your audience.
Viostream’s new engagement score also gives you a quick-view reference number so you can easily compare engagement across your video content.
New Live reporting dashboard
Viostream’s live reporting dashboard gives you tools to analyse your live stream data to better understand success. You can see how many people are watching at any point in time, as well as maximum concurrent viewers. Average viewer duration and bit-rate help you build a picture of your audience, and you can select specific dates to get time based reporting.
This new addition to Viostream reporting allows you to drill down into data behind individual players to compare success. You can get an overview of the views for that player, and you can go deeper to find out which embed domains are producing the most plays.
Clients can view the release notes here.
Still need more info, view our Viostream Help page…