Viocorp David JonesDavid Jones is breaking new ground by giving customers a front row seat at their upcoming fashion show through a live webcast directly onto their Facebook page, powered by Viocorp.

Video has already proven effective at driving sales conversions, with retail brands such as Supre seeing an increase in average spend of 15% after incorporating video product demos.

Now, brands are able to engage directly with paying customers to launch new ranges or products without having to rely on traditional media to get the message across.

Viocorp is working with David Jones to live stream their Autumn/Winter fashion show direct into a dedicated Facebook page and this initiative, covered extensively in the press, has helped drive their Facebook fans above 100,000.

Click here to read the full article in the Sydney Morning Herald.

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