05 Mar 2015
Where: Museum of contemporary Art, Sydney
Date: 23rd April 2015
Time: 9am – 11am (a light breakfast will be served from 8.15am)
The Innovation Showcase, 23rd April 2015, highlights the successful application of online video innovations by some of the leading marketing and communication teams in the region.
From internal communications to customer engagement and media relations, you’ll come away inspired with ideas and practical steps as to how you can amplify your 2015 activity with online video innovations that are ready to roll.
Whether you’re a long time Viocorp customer ready to take it to the next level, or simply building an internal business case to get started with online video, these customer case studies and video insight sessions will help you build a foundation for success.
Lachlan Brahe, VP Australia & New Zealand
Online Video in Australia: Present and (near) Future.
What are Australians watching online? ComScore shares the latest insights into the state of online video in Australia today, covering the changes in audience profiles, most watched content categories and how we’re trending against the rest of the world.Steve White, Global Head of Marketing, KWM
Building the Business Case for Video. Steve introduced video to this traditional risk averse law firm. Learn how he built the business case and sold the use of video innovation into the organisation.
Steve White, Head of Marketing Communications, King & Wood Mallesons
With revenues of US$1billion+ KWM is one of the world’s leading law firms – not an industry traditionally known for cutting edge digital marketing. In 2015, KWM launched a new global website with video at the heart of it and their own video portal to drive B2B marketing. Hear first hand from Steve how he built the business case and introduced the innovation of video.
Matt Gerber, Director, Investor Relations & Corporate Transactions
Building an internal competence in video communication.
As a corporate communication and investor relations agency, MAGNUS considers that taking a strategic approach in the development of effective communication programs for our clients is essential in today’s highly competitive environment. In this session, MAGNUS will share their reasons behind building an internal competence in video communication and the results they’ve seen to date, both for their clients and their own marketing efforts.
Reuben Bennett, Alliance Director AU/NZ, Riverbed
Internal network constraints have long been the number one barrier to large scale internal and on-demand video viewing across a corporate network. Reuben will explain how your existing WAN optimisation infrastructure can be used to deliver high quality internal streaming without choking your bandwidth.
Andrew Parsons, Head of Media and communications, Fire & Rescue NSW
Fire and Rescue NSW have pioneered the use of live video for media coverage, operational awareness and internal communication from events as diverse as the Firefighter games, Urban Search & Rescue Training and major incidents across NSW. Andrew will share his experience adopting the innovations that have made it simple to use live streaming in corporate comms.