The rise of social media has led to an interesting trend - people are able to cover events as they happen and share them with the world using just their smartphones. It's certainly a significant shift for how people access news - platforms like Facebook, Twitter and Snapchat are rapidly becoming noteworthy alternatives to traditional news outlets.

The key here is user generated content: People can create video content or take pictures and share them with a much larger audience. So what are the benefits, and how can businesses take advantage of this development?

The benefits of user generated content

Enabling staff to create their own video content and then share it with the business can be an excellent investment. Once the appropriate systems are in place, companies will see a number of benefits.

  • Staff become contributors: With the systems in place, staff can create relevant content for the business from trade shows, conferences and even within the company itself.
  • Fast uploading: Staff can shoot video and then upload without delay. If something noteworthy happens, staff can record it.
  • Moderation: Businesses can approve content shot by staff, so there's no risk of irrelevant or malicious video going live on the website.

So how can businesses get started? Using the right solution will enable companies to start a user generated content system correctly.

Utilising the right solution

Viostream is one of the best ways to kick start user generated content. It's a way to take advantage of the trend, while maintaining a high level of security and granting communication freedom.

Viostream is one of the best ways to kick start user generated content.

By using the Viostream user generated content module, staff can record video and then upload it, using smartphones, tablets or computers. Then, using a branded upload page, businesses can moderate what content does and doesn't go live.

It's one of the best ways to share video within an organisation, and certainly an effective way of growing engagement.

If you'd like to learn more about the benefits of user generated content, and how you can give your staff a unique voice by allowing them to create and share video, reach out to Viocorp today.