LIVE. UNREHEARSED. UNSCRIPTED.

It’s The B2B Lab by Marketing magazine.

Be part of The B2B Lab #2 by tuning in at 12 PM AEST Tuesday 1st October 2013

Join industry-leading guests and host Kimon Lycos for a live webcast where they’ll discuss, debate and decide on the big issues relating to B2B marketing.

Tweet your questions for the panel using #b2blablive and follow @b2blablive for updates.

Special guests:

  • Ray Kloss, SAP
  • Caroline Ruddick, MYOB
  • John Paola, DemandGen

They’ll field your questions, as well as examine:

  • The important difference between lead gen and demand gen,
  • Is the whitepaper dead, and other content marketing wisdom,
  • B2B Best & Worst: an examination of some great (and some not-so-great) examples of B2B communications, and
  • B2B Big Call: where the panel gives their thoughts on how to handle crisis management and significant issues.

Register to view The B2B Lab #2 here »

The B2B Lab couldn’t happen without support from Marketing‘s partners: Viocorp for video, production and streaming and B2B Marketer Group on the content side.

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