01 Oct 2013
LIVE. UNREHEARSED. UNSCRIPTED.
It’s The B2B Lab by Marketing magazine.
Be part of The B2B Lab #2 by tuning in at 12 PM AEST Tuesday 1st October 2013
Join industry-leading guests and host Kimon Lycos for a live webcast where they’ll discuss, debate and decide on the big issues relating to B2B marketing.
Tweet your questions for the panel using #b2blablive and follow @b2blablive for updates.
- Ray Kloss, SAP
- Caroline Ruddick, MYOB
- John Paola, DemandGen
They’ll field your questions, as well as examine:
- The important difference between lead gen and demand gen,
- Is the whitepaper dead, and other content marketing wisdom,
- B2B Best & Worst: an examination of some great (and some not-so-great) examples of B2B communications, and
- B2B Big Call: where the panel gives their thoughts on how to handle crisis management and significant issues.