If you are considering investing in new processes, there is no going past the world of video. This visual element is shaping the business world, and starting now can give your enterprise a kick-start ahead of the competition.

Watching an engaging video is certainly more attractive to consumers than a text-heavy document in today’s society – and it is time for businesses to enter this realm.

Here are three reasons why video is the way forward in 2016.

 1) A growing audience

According to Forrester Research, 90 per cent of adults between 18 and 24 engage in video content on a weekly basis. Given this growing audience, companies would be wise to launch video content through online marketing.

In fact, many already are, with video spending expected to grow 21 per cent over the next five years.

2) Improving sales rates

Visitors are 64 per cent more likely to buy a product after watching video content.

If your business had difficulty moving stock in 2015, video could provide the boost it needs in the upcoming 12 months. A Video Brewery article, citing comScore statistics, noted that visitors are 64 per cent more likely to buy a product after watching video content.

As a result of viewing this medium, consumers actually spend an extra two minutes on the site – increasing the likelihood of further engagement and sales. Of course, the corporate video production team will need to ensure the messages are being conveyed through the content.

3) Expanding event potential

To become industry leaders, businesses need to be innovative and ensure their information can reach as many people as possible. This is where webcasts and livestreams can add real value to your enterprise in 2016.

Got an event coming up soon? If so, using Viocorp’s technology and support, you can create a live or on-demand stream of this event. Not only does this maximise audience potential, the content of the event lasts longer and can be shared as appropriate.

Video is certainly the way forward in 2016 and now is your chance to adopt technology which can enhance your brand and business performance.

For more information on how to get started, today contact us here.