Hannover Fairs Australia, organisers of CeBIT Australia – the largest business technology tradeshow in the region, has announced this year’s keynote conference sessions will be live streamed to anyone with access to the Internet.
Harvey Stockbridge, Managing Director at Hannover Fairs Australia, explained the incorporation of live streaming was a result of the show’s new format for 2016. “This year’s event is all about shaping the business technology landscape and live streaming goes hand in hand with that notion. Technology and business leaders have come to expect consumer-grade capabilities of streaming video through their experiences with YouTube and Netflix; simple, easy-to-access and a seamless viewing experience whether they’re in a boardroom or the back of a taxi.
“Last year we achieved enormous reach, over 6 million, via the event’s social media channels. This year, with the incorporation of our non-geotargeted (meaning anyone, anywhere with an internet connection can view this footage) live streaming capabilities, we expect to blow this number out of the water.
“Our live streaming partner – Viocorp – has a solid track record in matching business technology requirements to the consumer-grade live-streaming experience, which will only enhance our ability to connect CeBIT’s keynote speakers to a much broader audience – not just across Australia, but across the globe – in real time!” said Mr Stockbridge.