The fallout from the inappropriate content scandal that is engulfing YouTube has now spread to Australia, with local brands including Holden, Foxtel and Telstra pulling all advertising content from the video platform.
The Australian Government has now announced that it is joining the boycott, with Australian Special Minister for State Scott Ryan said on Friday its decision to suspend its non-corporate campaign advertising from YouTube would prevent “any taxpayer funds inadvertently flowing to unsavoury organisations through the YouTube platform”.
The government made the decision on advice from its media agency, Dentsu Mitchell, out of concerns its videos could appear alongside inappropriate content.
As reported in The Australia, The Financiral Review and The Sydney Morning Herald, the government’s decision came after global brands including Verizon, Starbucks, Walmart and Volkswagen decided to suspend advertising on YouTube after their content appeared alongside offensive videos.
The global boycott started after the UK government suspended all YouTube advertising following reports its ads were potentially funding extremism by appearing alongside extremist videos.