Don’t miss us at this year’s ad:tech Australia where we will be taking to the stage to lead the expert-led panel session ‘Building Brand Awareness in the Digital World’. This year’s conference programme will address the challenges modern marketers face with the increasingly complex marketing landscape. It’s the perfect forum for us, as experts and thought leaders, to share our experience and insights with the digital marketing community.

So what’s on our agenda…

A company that produces a great product will only ever be as successful as its ability to reach and attract the attention of its target audience.

With the proliferation of video in websites and social feeds, and the rise of Facebook and Twitter’s video platforms, the question becomes, what’s the best way to build awareness? And given the proliferation of media formats and platforms, where does it make sense to focus your energy?

The Building Brand Awareness in a Digital World panel will discuss both strategic and tactical activities that companies can adopt to drive brand awareness through online video, with a specific focus on digital technologies and innovative marketing strategies that brands like NASA and TEDx are harnessing to build awareness of their brands.

What we guarantee you will takeaway…

• How to reconcile video audience across shared and owned channels

• Steps to turn brand awareness into tangible business benefits

• Practical steps to amplify your video audience and engagement

If you can’t make it to ad:tech this year we will be sharing the outcomes of our session in the coming weeks.

PANEL: Building Brand Awareness in a Digital World
Tuesday March 10th | 2:00pm – 2:40pm

Register here for ad:tech Australia 2015

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